LATEST ARTICLES

Google Releases New AR Glass Enterprise

Google has announced a new version of its business-focused Glass augmented reality headset, which it’s now designating an official Google product instead of an experiment. The Glass Enterprise Edition 2 costs $999, although, like its predecessor, it’s not being sold directly to consumers. It’s got a new processor, an improved camera, a USB-C port for faster charging, and a variety of other...

Microsoft Drops Juicy Details About AR Game “Minecraft Earth” In New Trailer

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones last May 17. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pokémon GO. And, like the aforementioned classic, the video presents a somewhat embellished vision of what the game...

Weird Cuts and Pharos AR Are Google’s New AR Offerings You Should Try

Augmented reality (AR) has long sounded like a wild, futuristic concept, but the technology has been around for years. AR is all about superimposing computer-generated images on top of your view of reality, thus creating a composite view that augments the real world. AR apps run the gamut from interactive map overlays and virtual showrooms to massive multiplayer...

Lenovo Releases AR Headset and AR Software To Compete With Microsoft

Lenovo is continuing its expansion into new, unexpected categories outside of its PC business and today the company announced it's launching a new AR-and-VR system targeted at businesses. It's called ThinkReality, and from the looks and description of the device and platform, it looks like a competitor for Microsoft's HoloLens. Lenovo’s new ThinkReality A6 augmented reality headset is gunning...

Oculus Quest VR Set To Start Shipping – Will It Be Successful?

While Oculus Rift S is largely just an upgrade on the current Rift hardware, Oculus Quest is the more significant of the two product launches: a self-contained headset that doesn't need a PC to operate, and allows freedom of movement. The Quest is what many VR enthusiasts were probably wishing for in 2016, when the first consumer-geared...

Valve Index New VR Headset’s Features Will Cost You $999

Facebook just announced the Oculus Quest and Oculus Rift S will ship May 21st for $399. But Valve will also let you buy parts piecemeal if you need, which is rather nice. Valve this week started to take pre-orders last May 1st on its next-generation Index VR headset that was developed entirely in-house. The product significantly improves all...

GOAT Sneaker App Is The Latest Augmented Reality App For Shoe Shopping

Sneaker app GOAT has launched an augmented reality feature for its prospective buyers and 12 million users to experience yet-to-release sneakers in real life HD AR. Similar user experiences have been developed before, such as Adidas’ Snapchat try-on feature for the UltraBOOST ‘19. However, this is the first time that customers will be able to interact with unreleased sneakers in 3D as a result of Apple‘s...

Masterpiece Motion Lets Users Create Any 3D Model In VR

MasterpieceVR releases Motion, a VR art creation tool for rigging, skinning, and posing assets within virtual reality. The new VR software provides pain-free, fast and easy 3D model rigging for gaming and animation with the power of VR and AI. Last May 7, MPVR announced the release of Masterpiece Motion, the first professional VR platform to rig 3D models...

Nintendo Labo VR: The Best Gadget To Introduce Virtual Reality To Kids?

Nintendo's take on VR is unlike any other. The Japanese game maker’s deceptively simple plan to turn the Switch into a virtual reality powerhouse involves a few sheets of cardboard and a little bit of elbow grease. Some experts think the simplicity of the new VR makes it the best headset for children to start learning virtual reality which is expected to change the world,...

Nike Released its Next AR Marketing Tool That Can Measure Exact Shoe Size

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android, as well as its retail...